About
A father, two daughters, and a decade of experience.
Our story
Why we started this the hard way
Graylon spent over ten years in performance marketing before starting Halifax Media Group. Instead of building it alone, he's building it as a family operation — teaching his two oldest daughters the business from the inside, on real client work, under his direct mentorship.
That's a deliberate choice, not a shortcut. Every account still runs through a decade-plus of hands-on experience. The difference is what happens behind the scenes: two people are learning to do this work at a professional standard, in real time, on campaigns that actually matter to real business owners.
10+ years in the field
A decade of performance marketing before the first Halifax client.
Halifax Media Group starts
Built for Daytona Beach businesses, named for the river that runs through town.
The next generation joins
Maddie and Paisyn learning content, scheduling, and ad builds on live work.
The team
Who you'll be working with
Graylon Perkins
Founder & Strategy
Leads all strategy and every client relationship personally.
Maddie Perkins
Content & Production
Learning the craft on live client work, under direct mentorship.
Paisyn Perkins
Content & Scheduling
Learning the craft on live client work, under direct mentorship.
A quick note on the name
Yes, we know there was another "Halifax Media Group."
A newspaper holding company once used this name in Daytona Beach too — it's long gone, folded into a national publisher years ago. We're not that company. We picked "Halifax" for the same reason they probably did: it's the river that runs through this town. New company, new mission, same love of where we're from.